Research into Album Adverts

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nuwavepony.com 

Lorde - 'Pure Heroine'

'Pure Heroine' is the debut album released by Lorde in September 2013. Preceding the release of the album, several different versions of the 'Pure Heroine' album posters were released in order to promote the album. In this version it features the profile of Lorde herself.  This is a typical convention of pop artists and solo artists. Using her face to promote the album creates an association between her and the album.
The poster is highly saturated with high key lighting creating a white 'wash'. This could link to the title 'Pure Heroine', focusing on the 'pure' as the key word. White is a colour connotation of purity, sterility and goodness. It links to the title, however not so much to the tone of her music. White is also used in the text. White is typically only used with a darker background however by placing it over Lorde's portrait it is visible.
The photo has been edited to add two extra features to it. The first is the dark translucent streaks falling from her eyes. Though the at first do not look like anything in particular, however they can be seen as representing tears. It contrast with the white background and crown that portray a happier tone. The crown also appears as if it has been added whilst editing. Crowns are representative of royalty which links to the first song on the album called 'Royals'.
Album release posters often have the date of which the album is being released. In this case it is stated at the bottom of the poster in the same font as the rest of the text but in a smaller size.

Important features I have discovered on this poster are as follows:

• The title and name of the artist/band are in a big font and typically in block letters to make it easier to read from after.
• Other information includes the release date.
• Features the artist's portraits
• Some effects and props link to the tone of the album or specific songs.



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Florence and the Machine - 'Lungs'

'Lungs' is the studio debut album from Florence and the Machine and it was released in July 2009. It has since become a five times certified platinum album by the British Phonographic Industry. To promote the album this poster was released. It used the album artwork to advertise it is an image that would easily be associated with the album due to its unique qualities. It features a set of artistically interpreted lungs on a piece of string hanging from the lead singer's neck. The prop links to the name of the album as well to various pieces of artwork used in the album.
Florence Welch in the face of the band so therefore by using her face it creates an association between the band and the album.
The text on the poster uses two different fonts. For the main body it uses large block letters in varying sizes to emphases what information is the most important. The band name is in a different font which is looks as if it is hand written. It is a font typically uses by the band so therefore by using it on the poster it creates a strong association.  The title of the album is in a big font and also is underlined. This is because it is the most important piece of information so therefore it helps to try and draw the eye to it.
The information on the poster includes a release date, the format it will be released in, the website URL for the band as well as a list of featuring songs. This information is all in a smaller font as it is not the first piece of information that needs to be seen.


 Important features I have discovered on this poster are as follows:

• The title is written in the largest font to draw the eye of prospective customers.
• Includes the release date.
• Includes the formats it will be released in.
• It features the profile of the leader singer and the face of the band.
• Includes a list of featured songs.
• Logos are added to create association with the band.
• Metaphorical imagery for the artwork that creates a link with the album.



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pratt.BlogSpot.com

Ellie Golding - 'Lights'

'Light' is Ellie Goulding's studio debut album and it was first released in February 2010. The album was re-released in November 2010 under the name 'Bright Lights' and it featured six additional songs. The poster art is from the same photoshoot as the album artwork therefore has a similar look to them. The artwork features Ellie Goulding herself to identify that it is her album. The image has also been edited to warm yellow tone as well as adding additional lens glare to link it to the album title 'Lights'.
Ellie Goulding's name is featured in a large font with a golden outline to it. It continues the yellowy tone and the sense of brightness. Underneath it in a smaller font is the name of the album.
The information included on the poster is the record label's information, review quotes, a list of featuring songs and the stated fact that it was the number one album in Britain at the time of release. An unconventional feature that is added is a picture of the album.

Important features I have discovered on this poster are as follows:

• The artist's name is displayed in a bigger font than the album name.
• Features the singer's profile.
• Includes a list of featured songs.
• Includes reviews.
• Features the a picture of the album.
• Include record label information.
• Poster artwork is similar to that of the album.