Analysing Ed Sheeran's Website

Ed Sheeran's website is under the URL edsheeran.com. As the site is under his name it makes it easier to find and identifiable as his. The site uses many of Ed Sheeran's motifs such as the green 'x' associated with his album artwork, the typewriter font used in all of his albums and advertisement and the iconic paw print logo.


On the homepage snippets of other page's can be found. For example the first item on the home page is one of the videos found on the 'videos' page. However the most identifiable feature is the advertisement down the side of the site. It mimics adverts on Facebook, which is a feature that most are aware of. In this section is promotes his album 'X' and gives a direct link to iTunes where it can brought. At the bottom in displays some of the items found in the Ed Sheeran store such as a physical copy of his album 'X' and the mp3 single of 'Sing'. The section also promotes Ed Sheeran's Twitter and Facebook page.

Other links to Ed Sheeran's social media can be found at the top of the home page. The official logos of each site are replicated but are put into Ed Sheeran's handwritten style. Ed Sheeran's social media accounts include:

• Facebook
• Twitter
• MySpace
• Youtube
• Soundcloud
• Tumblr

In addition to this, there is also a button that says 'launch music player'. When clicked it open Soundcloud pop-up starts playing his '+' album. It also features a 'buy' button where fans can purchase individual songs or the whole album.








In the top right corner is a series of buttons that represent different countries and their flags. This section is where fans can go to change the language of the page as well a regional information. For example the American site promotes different places to buy Ed Sheeran's albums to the British site. As Ed Sheeran is a more world renown artist it is ideal for his site to have different language selections to accommodate all of his fans.

On the left hand side of the page there is a list of pages and direct links to them. Included in this list are; news, live dates, photos,videos, lyrics, contact & links and store. When hovering over the titles the text turns green to highlight what title is being selected.

Underneath this section is a black box including information on the official mailing list. It gives the option to either sign up with Facebook or with your email. By putting in in a black box it makes it stand out from the rest on this information. At the bottom of the box in small font is three titles - 'T&C', 'Privacy' and '+sign-up'. The links direct to sites that feature all legal information to do with the mailing list.

At the bottom of the site are links to all legal information and credits. This includes; 'Terms & Conditions', 'Privacy Policy', 'Help and Support Centre', copyright information and details on cookies.